Lecture: Advertising of Perfumería Parera before the Civil War

By Núria Casals, historian.

Drawings, graphics and photographs applied to advertising, often by very talented and not always well-known professionals, will be the protagonists of this lecture. We will find, embodied in advertisements, images that are suggestive, seductive and full of glamour, but also fresh, familiar and youthful, and sometimes with some surprising detail. We will also discover radio advertising of the time.

On occasion of the exhibition Perfumeria Parera. 100 years of Varon Dandy.